The future trend of domestic smart phone industry

Issuing time:2017-12-01 00:00

In 2015, Huawei took the opportunity of Qualcomm Snapdragon 810 failure, replacing the millet with the increasingly mature HiSilicon Kirin chip and long-term operation, winning the top position in domestic smart phone market and extending this momentum Until the second quarter of 2016. According to Counterpoint Research, in the third quarter of this year, OV, the main offline channel, surpassed Huawei and ranked the top two in the domestic market.


The standard OV, Huawei, Xiaomi have developed a line of promotion strategy. Channel battle resurgence, third and sixth tier cities and the vast rural areas will become the main battlefield. With the further popularization of the mobile Internet, the trend of the world will be flatten. The middle and low-end markets once reserved for some mobile phone manufacturers will continue to be eroded by big brands. In addition, Huawei HiSilicon Kirin 960 and graphene battery technology breakthroughs, the release of the millet MIX concept machine, and Lenovo unified mobile phone brands Moto's imagination, full of domestic mobile phone competition is full of more variables; then consider the Meizu , Jin Li, music, ZTE and hammer manufacturers to catch up effect, the smart phone market will accelerate the reshuffle.