Chinese brands triumph in Southeast Asia native smart phone transition survival

Issuing time:2017-12-01 00:00

Market research firm Gartner November 30 released the third quarter of 2017 global smart phone market data show that Chinese mobile phone vendors Huawei, OPPO, millet has been in front of Samsung, Apple, together occupy the top five positions. Among them, millet handset shipments grew nearly 80%, the market share increased from 4% last year to 7%, the data is quite dazzling.


In the Southeast Asian market, Chinese handset manufacturers who have taken the sea also handed over a beautiful "report card."


According to IDC data, OPPO accounted for the second place in sales in 2016 with 13.2% market share, with shipments up 137.5% YoY. Asustek and Huawei each took third and fourth respectively, with 5.9% and 5.1% respectively. According to the latest statistics provided by StrategyAnalytics to 21st Century Business Herald, OPPO is the second largest market in Southeast Asia with 17.2% market share in the third quarter of 2017, followed by 4.6% Another Chinese mobile phone brand Vivo.


The domestic mobile phone market is approaching saturation and the sea has become a trend


The aforementioned Gartner report, in addition to dazzling data such as millet brands, it mentioned the shrinking of China's smart phone market. The report pointed out that it is thanks to the strong growth in Asia Pacific emerging markets and North American markets, the global smart phone shipments in the third quarter to be able to achieve a 3% year-on-year growth in the downturn in the Chinese market.


Comparing the third quarter figures for 2016 and 2017, smart phone sales in Greater China dropped from 32.3% to 27.9% in the global market, while the share of emerging markets in Asia Pacific rose from 19.1% to 21.3%. The downturn in China's smart phone market and the potential of the mobile phone market in the emerging markets of the Asia-Pacific were shown separately.


In fact, the trend of China's mobile phone market has become saturated as early as two years ago has already appeared. According to a 2015 IDC report, China's smartphone shipments in the first quarter of the year dropped by 4.3% year-on-year and 8% month-on-month. At that time, TomKang, director of research at Counterpoint, a market research firm, said that the market penetration of smartphones in China has been as high as 90%, having changed from a new machine market to a replacement machine market.